Jewelry retailers have experienced quite a harsh period of sales during the lockdown and pandemic last year. With shops remaining closed for months and staff being cut down, a real boost to the jewelry industry was long due. Almost half the sales bounced back after opening up, with engagement rings and self-purchases leading the demand. The scenario of jewelry sales has also changed in the pandemic and shop owners have adapted themselves to the new changes. We bring to you the top 4 jewelry sales ideas you can follow to keep your jewelry business afloat and even make more profits in the pandemic.
#1: Try to Be Where Your Customers Are
Now more than ever, Google is becoming the place where customers look for stores or products. As the medium for selling has changed, so has the way customers hear about a new product in the market. Even the most brilliant product or marketing strategy will be of no use if your customers aren’t there to see it. This is your chance to expand your business by getting information on how your customers chanced upon your store as a silver jewelry distributor. Was it word of the mouth, one of your campaign posters, an ad in the newspaper or a sponsored ad on social media? It’s important to think about virtual selling to boost jewelry sales. And the first step to that is building an online presence. A survey has found out that almost 90% of customers before buying verify the jewellery distributors online or on their website.
You can increase jewelry sales online by keeping your website and social media pages up to date, and enhance consumer experience by implementing 24*7 customer service. This can be done by crafting engaging social media content that displays your products honestly as they are. You as a retailer of silver ornaments wholesale can tailor your marketing strategies according to your consumer needs. You can also consider mobile ordering as it is being preferred by customers. They can order while sitting at home instead of stepping outside and putting themselves at risk. Most jewelry suppliers and jewelry exporters do not feel the need to reach out to customers on social media, but now it has become the need of the hour.
#2: Make Customers Feel Safe In Your Store
In the midst of a pandemic, you need to realise what customers are looking for before they enter the store for custom jewelry manufacturers india. One of the best ways to boost jewelry sales in COVID-19 is to instil confidence in your customers about your store. This means strict following of COVID guidelines, and awareness amongst your staff. You can go online and explain what you are doing to keep your location safe for your customers. One of the important measures you can take as one of the best wholesale jewelry suppliers is practising empathy and supporting causes. It is a proven fact that doing good is always good for business. If you are one of the large gold jewelry distributors you can show solidarity by doing charity and contributing to COVID Relief funds. If you are a small business you can show empathy toward your consumers by offering services like contactless pickup, delivery options and enhancing customer experience. All this leads to the customer developing trust in you and your gold jewelry wholesale distributors business.
#3: Keep a Check on Quality and Presentation
You cannot ignore the most important part of being one of the top silver exporters: the quality of your products. This is the one criteria that makes the customer believe in your brand and choose you over another seller even in the midst of a pandemic. When you are sure of your quality, the only thing remaining is to make it catch the consumer's eye. This can be done through smart marketing and an innovative approach to presenting your jewels in your store. Reorganizing your jewelry and accessories so that they are easy to shop in the store gives it a charming and new look that might attract new customers. It's also important to stock the right products and have all the information about what products are selling the most. Taking advantage of the demand is a solid tactic to become one of the best indian jewelry wholesale suppliers. You can then make the right call when it comes to ordering products, making promotions, etc. you can also forecast demand by looking at data from the past years, current trends and what your intuition says. Have an inventory management system that helps you prevent stock-outs.
#4: Offer Discounts and Amp Up Marketing
Discounts on purchases are a great method to get people into your store quickly. You're more likely to grab a customer's attention if you tell him he can save money. Discounts benefit not just your customers, but also your business. Discounts may be the one factor that can help a jewellery retailer succeed by achieving greater sales and a better reputation. Especially in the midst of a global crisis, people are less inclined to spend money; giving discounts makes it easier to attract more customers. Marketing of your sterling silver set wholesale USA and other trademark products makes it an interactive experience for the customer and more memorable too. It leads to a rapid increase in engagement and directly impacts sales. Marketing on various platforms like social media, emails, messages has proved successful in making several small businesses flourish even in the middle of a pandemic.We at Jewel Kotawala ensure wholesale jewelry supplies India, silver jewellery sets wholesale India, 18k white gold jewellery online, 14k jewelry wholesale, 925 silver jewellery wholesale, wholesale bracelets India, bulk pendants delivery in the USA. you will get to buy many other types of jewelry in bulk like amethyst jewellery wholesale, amethyst jewellery bulk, topaz jewellery bulk, aquamarine jewellery bulk or aquamarine wholesale jewellery etc. You can place the order for bulk pendants right from the vicinity of your home.