Jewelry Brand USPs and why they are important
Every brand that conducts retail business needs its own USPs and thus, so do jewelry brands. It is crucial to have specific USPs if you have a jewelry brand because otherwise, you would not be able to survive in the competitive marketing environment of the present. A USP or a Unique Sales Proposition can be termed as one of the basic foundational building blocks of a brand that carries its message. If you have a jewelry brand and you have not created USPs for it, you must act fast. Keep reading to find more about what a USP is, why...
Illustration of the different qualities of gemstones
Gemstone is a word we hear quite often in our daily lives and some of us even wear it. To explain gemstones clearly, they can be defined as minerals that are exclusively chosen for their durability and beauty. These are then subjected to a cutting and polishing process to be used as ornaments and jewelry for humans. However, there are exceptions to this definition as well. For example, amber and pearl are regarded as precious gemstones but they do not fall into the “minerals” category. They originate organically. Thus, it must be clear that every gemstone has different qualities, and...
Ways To Choose The Best Place For Custom Made Jewelry In India
A true jewellery lover would know that custom made jewellery is the biggest trend at the moment. The tides have been changing from mass- produced jewellery to a more personalized approach. Hence retailers leaning towards custom made jewelry India can expect their customer base to increase in the coming years. The popularity of custom made jewelry in USA and India is flourishing because it allows for the customer to create his/her own unique shopping experience. Custom made jewelry meaning is when bespoke jewelry pieces are made that are completely unique and made for one type of person or occasion. When...
Significance Of Different carats Of Gold
Gold carats explained: The purity of gold is determined by its caratage. The carat is the unit of measurement for gold purity. Gold carats meaning is explained as 1/24 part or 4.1667 percentage of the whole, and the purity of gold is expressed by the amount of pure gold contained in it. The higher the carat number on a gold object, the purer will be the gold. Gold is available in a number of carats, which are employed differently depending on whether it is molded into coins, bars, or valuable jewelry. The gold carats chart is very useful in visualizing...
Why To Invest In An Online Wholesale Jewelry Platform?
Jewelry is one of those items that will never go out of style. Jewelry is popular among men and women of all ages, and it is a developing trend. Customers who wish to buy wholesale jewellery online will almost always be around. After all, it's a multibillion-dollar market, and any new seller can easily integrate using the internet. Inventory, a website to promote your products, and a delivery/payment system are all you need to run a successful online wholesale jewelry supplies business. Did you know that the jewellery industry had a small but surprising incline in revenue in 2020-21? This...
Top 4 Tips on Boosting Jewelry Sales Amidst the Pandemic
Jewelry retailers have experienced quite a harsh period of sales during the lockdown and pandemic last year. With shops remaining closed for months and staff being cut down, a real boost to the jewelry industry was long due. Almost half the sales bounced back after opening up, with engagement rings and self-purchases leading the demand. The scenario of jewelry sales has also changed in the pandemic and shop owners have adapted themselves to the new changes. We bring to you the top 4 jewelry sales ideas you can follow to keep your jewelry business afloat and even make more profits...